NEW CONSUMER TARGETS TOWARDS A TRADITIONAL SPIRIT: THE CASE OF GRAPPA IN PIEDMONT (NORTHWEST ITALY)ITALY

  • V.M. MERLINO university of Turin
  • S. MASSAGLIA
  • D. BORRA
  • V. MANTINO

Abstract

A choice experiment was carried out in Piedmont (northwest of Italy) to evaluate consumer preferences and behaviour during  purchasing process of  Grappa, a traditional Italian spirit, whose  consideration as a "old-fashioned" product changed in the last decades. Its intrinsic characteristics have been modified by producers according to the consumer preferences. From the socio demographic analysis of the sample of 667 individuals emerged a majority of young and female individuals who consumed Grappa. The Best Worst methodology was employed to measure the preference level of 12 Grappa quality attributes and permitted to identify 4 clusters of Grappa consumers.
Published
2019-04-15
How to Cite
MERLINO, V.M. et al. NEW CONSUMER TARGETS TOWARDS A TRADITIONAL SPIRIT: THE CASE OF GRAPPA IN PIEDMONT (NORTHWEST ITALY)ITALY. Italian Journal of Food Science, [S.l.], v. 31, n. 4, apr. 2019. ISSN 1120-1770. Available at: <https://www.chiriottieditori.it/ojs/index.php/ijfs/article/view/1375>. Date accessed: 08 dec. 2019. doi: https://doi.org/10.14674/IJFS-1375.